Sera'Thenis, The Devil

You see a wanted poster, plastered around various towns in Kalimdor. There are numerous faces on it, each differing greatly more than the last; one has white short hair, another has purple hair with a ponytail. In the middle, however, is one with black hair that seems to be the most likely description. The bounty is a staggering 800 gold! You decide to read the text:

"WANTED: "The Devil": notorious Kaldorei murderer and man of many faces, has been wanted for the last 30 years, throughout Northern Kalimdor. The individual known as "The Devil" is in hiding somewhere. Despite his numerous crimes which include kidnapping, thievery, and murder he is yet to be caught. It is a known fact he changes his face at a whim, and his current whereabouts are unknown, as is his Allegiance. What his motives are, if there are any, is also unknown."

Company president, cold-blooded killer, thieving bastard, gang-leader and more; this is one strange elf. His real name is Cynthras Starfire, however few know of this fact. Currently going by the name of Sera'Thenis Uldreiyn, or just Sera, the 376 year old wanted kaldorei is hiding out in Stormwind. He is the leader of The Unseen / Whitestone Trading Co. an estemmed trading company... and a syndicate of killers and thieves.

Overview
A man with multiple identites, he has created fake stories so he will not get caught. The entire persona of Sera'Thenis is a fake, made to hide himself in Stormwind away from the law in Kalimdor. His real identity is that of Cynthras Starfire, a poor elf who lived a lowly and pitiful life of violence in Auberdine. This stands in stark contrast to that of Sera'Thenis Uldreiyn, a rich merchants son that has lived a noble and good-willed life, albeit it with tragedy.